BRANDING –
A REALITY CHECK
Branding is far more than just a logo, a typeface and a colour palette. It’s also the language, style and tone of voice your employees use in all their written interactions with your English-speaking or non-Dutch-speaking customers.
- It needs to be distinctive to cut through the noise and stand out from the crowd.
- It needs to be consistent and recognizable – representative of your company’s personality or brand.
- And it needs to be of a sufficiently high standard.
Let’s get real, though! There’s no way you’re going to hire a native English copywriter or translator for every single piece of English-language content* that leaves your company. Think about all your company emails, blogs, social media posts, customer support chats and so on!
I developed wordsmith workshops to help your employees improve the level of their written English and give your company’s branding a boost!
* Though it would probably be a good idea if you did
for your business‑critical copy.
So why workshops?
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